In this episode, Shruti chats with Nikhil, Senior Director of Marketing at Chargebee, who reveals what really happens when a PMM takes on revenue responsibility. From GTM engine building to owning outbound motion, this conversation is packed with real stories, hard lessons, and playbook-level insights.
👉 Whether you're a marketer, founder, or aspiring PMM — this is for you.
🔑 Topics covered:
Why product marketing is more than just storytelling
Building outbound from scratch — without a playbook
Using LLMs to scale pipeline-building
PMM + Demand Gen = Dangerous Combo?
How to earn sales team trust
How to fix broken GTM alignment
Nikhil’s biggest launch failure — and what he learned
Pipeline planning + imposter syndrome
Watch the full video here →
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