In this episode of Behind the Brief, I sit down with Div Manickam — 6x Top 100 Product Marketing Leader — to dive deep into how the world of product marketing, AI, and mindful leadership is evolving.
We explore what success looks like today: beyond KPIs, beyond hustle culture, and into customer-centric marketing, team wellbeing, and data-driven go-to-market strategies.
Div shares real-world examples of using AI in marketing to build smarter GTM strategies, improve sales enablement, and strengthen customer engagement, while leading teams with empathy and emotional intelligence.
If you're navigating the fast-changing landscape of B2B marketing and wondering how to stay human while leveraging technology, this episode is for you.
Behind the Brief | Honest Stories from the World of Marketing
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
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