Storytelling is the heartbeat of product marketing — but in today’s AI-driven world, crafting impactful narratives is both an art and a science. In this episode of Behind the Brief, I sit down with Divya, a Senior GTM Marketing Manager at Compt, to explore:
• How to define clear and compelling B2B messaging
• The biggest misconceptions about storytelling in SaaS
• How AI tools are reshaping content creation — for better or worse
• Top marketing tools that save time and boost creativity
• How Divya navigated her biggest messaging challenge — and what you can learn from it to improve your PMM skills
Whether you're a seasoned marketer or just starting out, you'll walk away with actionable insights to elevate your storytelling and create content that resonates.
Behind the Brief | Honest Stories from the World of Marketing
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.
Appears in episode
Shruti
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