The #1 Mistake That Kills Early-Stage Startups (And How to Fix It) | Ft. Micah McGuire

Why do 90% of early startups fail to stand out? (Hint: It’s NOT what you think.)

In this debut episode of Behind the Brief, we’re sitting down with Micah McGuire — a 0-1 product marketing expert who’s helped countless startups avoid costly missteps and nail their messaging before they launch.

Whether you're building your first SaaS or refining your go-to-market, this episode is full of gold.